 The UMI team includes List Brokers with access to various types of data that can be used to supplement the master database based on a client's needs or specifications. Examples:
- Residential listings
- Business to business listings
- New Mover listings
- Non-Profit listings
- Community group listings
- and more
The data accessed can be generated in various ways. Examples: - Designated radius from store locations
- Specific demographics only
- Businesses with a designated number of employees only
- Companies with designated sales figure or above annually
- Personnel with key titles within an organization (Purchasing Directors, Marketing Directors,
Sales Managers, HR contacts, Event Managers, Catering Managers)
Supplemental data is useful for communicating outside a location's four walls with various direct mail programs. Supplemental data is also housed within the master database system so that it may be cross-referenced with core guest data for multi marketing purposes.
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